AI BET School Admission Execution Plan
🎯 OVERVIEW: 4-STEP SCHOOL EXECUTION PLAN
1
Play 2-Minute AI-BET Video
Admission Team
Create interest and trust
2
Offer AI-BET Test + Print Certificate
Admission Team
Deliver instant value and proof
3
Deliver Final Parent Pitch
Admission Lead/Principal
Build confidence and close admission
4
Organize AI-BET Mela + Social Media Push
Marketing Team
Drive neighbourhood visibility and viral outreach
📍 STEP-BY-STEP TEAM PLAN
✅ STEP 1: Play the AI-BET Video Team: Admission Team Task: Set up the Smartboard or TV at the reception/admissions desk and play the 2-minute video for every walk-in parent and child.
✅ STEP 2: Offer AI-BET Test + Print Certificate (Colour) Team: Admission Team Task:
Offer a free AI-BET (Bharat English Test) to every visiting child.
Use 15 mins for Grades 1–5 and 30 mins for older students.
Print and hand over the certificate.
What to Say While Presenting the Certificate:
“This is your child’s English benchmark (IELTS, CEFR Scores)—AI BET certified and instantly available. We have this in our school.”
✅ STEP 3: Deliver Final Pitch to Parents Team: Admission Lead / Principal Task: Meet the parent after the certificate is given and deliver the pitch below in a warm, convincing tone.
Parent Pitch Script:
“Most schools say they focus on English—but we show it. This certificate is your child’s starting point, toward English Skills Excellence Journey. From here, they’ll be placed into AI-ELP (English Language Proficiency), our premium, in-school AI English learning engine that helps improve speaking, writing, and grammar—all year round.” “This combination—AI BET Certification + AI-ELP (English Language Proficiency) Program—is only available here. It’s designed in India, for India’s future generation.” “English isn’t just a subject anymore—it’s a skill your child will use in exams, interviews, and public speaking. We begin that journey today.”
✅ STEP 4: Host AI-BET Mela + Go Viral on Social Media Team: Marketing Team Objectives: Increase brand awareness, community participation, and admissions
Tasks:
Plan a community event called: “English Champs Mela – AI-BET Challenge”
Invite all neighbourhood children for a FREE AI-BET test (worth ₹1500)
Issue BET certificates on the spot
Set up a photo booth for certificate handover photos
Social Media Posting Plan:
Post daily certificate photos with captions:
“Riya, age 7, took the AI-BET exam and became a certified English champ—only at [School Name]!”
Use branded hashtags like:
#BETChampion #OnlyAt[SchoolName]Encourage parents to share pictures in WhatsApp groups and tag the school
Message to Parents During Mela:
“This certificate is real, not symbolic. It’s worth ₹1500 and designed to benchmark English skills for Indian learners. We’re giving it free—because we believe your child’s future deserves it.”
✅ Internal Readiness Checklist
Smartboard/TV Setup
Admission Team
Loop or on-demand video availability
BET Test Station & Printing
Admission Team
Ensure test device & printer ready
Sample Certificates at Desk
Admission Team
For parent visibility
Final Pitch Sheet at Desk
Admission Lead
For daily team use
Social Media Calendar
Marketing Team
Daily BET certificate posts
Posters/Invites for Mela
Marketing Team
Distribute locally in schools, shops, apartments
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